RETAIL MEDIA NETWORK MARKET ANALYSIS

Retail Media Network Market, by Type (Search Ads and Display Ads), by Application (Consumers Goods, Catering, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

To Be Published : Dec 2024
Code : CMI3741
Formats :
Excel and PDF
Industry : Information and Communication Technology

Retail Media Network MarketSize and Trends

Retail media network are the channels that are used by retailers for advertisement of their goods or services to the consumer at near or beyond the point of purchase. The techniques, which are used in retail media include online advertising, in-store advertising, loyalty cards, and vouchers. Thus, retail media companies are now targeting audience on the basis of their location, income, and their behavior patterns for selecting their product. Retail media network is increasing rapidly, owing to the rising household income of consumers and e-commerce players in the market. For instance, according to the Coherent Market Insight’s report, Business to Business (B2B) e-commerce market is expected to reach US$ 398.5 billion by 2020 and Business to Consumer (B2C) e-commerce market is expected to reach US$ 103.2 billion by 2020.