RETAIL MEDIA NETWORK MARKET ANALYSIS
Retail media network are the channels that are used by retailers for advertisement of their goods or services to the consumer at near or beyond the point of purchase. The techniques, which are used in retail media include online advertising, in-store advertising, loyalty cards, and vouchers. Thus, retail media companies are now targeting audience on the basis of their location, income, and their behavior patterns for selecting their product. Retail media network is increasing rapidly, owing to the rising household income of consumers and e-commerce players in the market. For instance, according to the Coherent Market Insight’s report, Business to Business (B2B) e-commerce market is expected to reach US$ 398.5 billion by 2020 and Business to Consumer (B2C) e-commerce market is expected to reach US$ 103.2 billion by 2020.
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