The retail digital transformation market faces the challenge of getting outdated legacy systems modernized. Many retailers still rely on old and inefficient software and database systems that make integrating new technologies difficult. Transforming these platforms and integrating them with newer solutions requires time, capital investments and expertise that not all retailers have readily available.
Market Opportunities:
As consumer shopping habits continue shifting online, there are major opportunities for retailers to utilize digital technologies to improve the customer experience. Implementing technologies like AI, analytics, cloud computing, mobile apps and augmented reality give retailers ways to engage customers virtually, gain real-time insights into purchasing behaviors and enable convenient services like curbside pickup. These tools can help transform brick-and-mortar stores into seamless omnichannel experiences.
Retail Digital Transformation Market Report Snapshots
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