The high price of water treatment devices coupled with high installation costs for the same refrain price-sensitive consumers from installing such devices, which is one of the major factors hindering the growth of the market. However, the impact of this restraint is expected to minimize by the end of the forecast period due to increasing incidences of waterborne diseases. For instance, in 2016, approximately 130,000 cases of cholera and more than 2000 deaths were reported by the World Health Organization (WHO). Asia Pacific accounted for 15% of the reported cases while Africa accounted for more than 50% for the same. However, this is expected to minimize by the end of the forecast period.
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