RELEASE LINERS MARKET ANALYSIS

Release Liners Market Size and Trends

The release liners market is estimated to be valued at USD 27.38 Bn in 2024 and is expected to reach USD 42.08 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

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The growing demand from end-use industries, such as hygiene, envelopes, labels, medical, and industrial, is expected to drive the market growth. Release liners find wide applications in pressure-sensitive labels owing to their easy release properties. Moreover, technological advancements to improve the functionality and performance of release liners is further expected to provide new opportunities for market growth. The development of bio-based and recyclable release liners to cater to the sustainability needs of industries is anticipated to boost demand over the coming years. However, fluctuating raw material prices may hamper the market growth.

Drivers of the Market:

Growth in labels and tape industry

The labeling and tape industry has seen significant growth over the past decade owing to the increasing demand from various end-use industries like food and beverages, consumer durables, pharmaceuticals, etc. New product launches, branding, and marketing activities across different industries have fueled the need for innovative labels and tapes. As these labels and tapes require a stable and protective surface which can hold the ink and last for longer periods without smudging or tearing apart, the demand for high-quality release liners has increased substantially.

Key players in the labeling and tapes market are focusing on advanced labeling solutions in order to enhance their brand visibility and customer connect. Self-adhesive labels having liner support have become immensely popular. The food industry in particular has increased the application of labels on their products to communicate important details regarding ingredients, best before dates, manufacturing locations, nutritional information, scannable codes, and certifications. A similar trend is observed in the pharmaceutical industry as well where detailed labeling is mandatory as per international quality standards. Since these labels demand a smooth and durable backing/substrate onto which they can be laminated, the sales of polycoated and super calendered liners have multiplied. Even manufacturing sites have ramped up the in-house labeling of dispatch boxes, pallets, and containers for better inventory management using customized printed labels backed with liners.

Growth of flexible packaging market

The flexible packaging industry is witnessing phenomenal growth on account of increasing preferences of brand owners and consumers towards consumer-friendly packages. Compared to rigid forms of packaging, flexible packages are light-weight, take less space for storage and transportation while maintaining product protection. They can be easily printed, laminated, and converted into pouches, bags, wraps, and sachets using modern machinery. Flexible packages especially find widespread applications in food packaging where they are used as bread bags, candy wrappers, snack bags, cold meat packages, coffee packaging, etc.

As flexible packaging primarily relies on film and paper layers laminated or coated together, release liners play a pivotal role in the converting process. Most flexible packaging structures utilize multilayer films comprising of sealant, base, and release layers. During the lamination of different film layers, release liners are used to carry the top film/coating to the lamination nip without it adhering to the previous layer or to the cast roll.