RED BERRIES MARKET ANALYSIS

Market Challenges And Opportunities

Global Red Berries Market- Drivers

Growing demand for natural flavours across the food and beverage industry is expected to drive the market growth. Growing health-conscious among consumers due to rising awareness regarding the negative health effects of artificial additives and ingredients in the food products is also expected to drive the market growth. Moreover, growing demand for frozen fruits is also anticipated to drive the market growth of red berries.

Global Red Berries Market- Restraints

Poor infrastructure such as shortage of power, lack of storage facilities, and poor roads may damage the berries, across developing regions this are some of the reasons which are expected to restrict the market growth.

Global Red Berries Market- Opportunities

Growing demand for powder form of red berries in various food products is expected to offer major growth opportunities to the market. Powder form red berries are widely used in the preparation of bakery food products, and thus, growing consumption of bakery food products around the globe is expected to drive the market growth over the forecast period. Moreover, growing demand for fruit preserves is also expected to augment the market growth.

Increasing demand for nutraceutical products among consumers is expected to offer potential opportunities to the market. For Instance, in October 2021, Asiros Nordic, a European supplier of berry juice concentrate powders and liquid extracts, launched an extensive line of BerryShield Juice Powders. The berry powders feature the prebiotic ingredient Sunfiber from Taiyo GmbH, which fully replaces the need for maltodextrin.