The ready to use therapeutic food market is estimated to be valued at USD 465.3 Mn in 2024 and is expected to reach USD 682.3 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. The market has been witnessing steady growth over the past few years owing to the rising prevalence of severe acute malnutrition across underdeveloped regions in Africa and Asia Pacific.
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The demand for ready to use therapeutic food (RUTF) is expected to increase significantly during the forecast period driven by rising awareness about therapeutic foods for the treatment of acute malnutrition among consumers and healthcare professionals. Various government and non-government organizations have been undertaking awareness programs about RUTF which is boosting its adoption.
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Top Strategies Followed by Ready to Use Therapeutic Food Market Players
Emerging Startups in the Ready to Use Therapeutic Food Market
Several startups are developing innovative technologies to influence the market. BioPal uses AI and smartphone sensors to detect malnutrition early and provide personalized interventions. NutriSense employs smart packaging with sensors tracking product usage and screening for contagious disease remotely in areas with limited healthcare. Their technologies could enhance access to care.
Sustainability is another focus area. Renewlogy extracts nutrients from food waste to develop thermal-stabilized supplements without artificial preservatives.
Some startups address niche needs. NutriLearn produces edible tablets integrated with educational content targeting school-going children. CareGrow focuses on supplementary senior dog foods to promote pet and owner wellness together. Through specializations, startups satisfy varied demands not met by generic versions.
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