QUINOA GRAIN MARKET ANALYSIS

Quinoa Grain Market, By Type (White Quinoa, Red Quinoa, Black Quinoa, Tri-color Quinoa, and Others), By Application (Food & Beverage Industry, Nutritional Supplements, and Animal Feed), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Retailers, Online Retail, and Others), By End User (Households, Restaurants, and Food Processors), By Processing Type (Raw and Processed), By Organic vs. Conventional (Organic and Conventional), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Quinoa Grain Market Regional Insights

North America is the largest market for quinoa, with a market share of 30% in 2023. The U.S. is the major consumer of quinoa in North America. Increasing popularity of quinoa as a gluten-free and vegan food has led to the growth of the quinoa market in the region.
Asia Pacific is the second-largest market for quinoa, with a market share of 25% in 2023. China and India are the major consumers of quinoa in Asia Pacific. The growing health awareness and the increasing demand for gluten-free food are driving the growth of the quinoa market in the region.
Europe is the third-largest market for quinoa, with a market share of 20% in 2023. Germany and France are the major consumers of quinoa in Europe. Increasing popularity of quinoa as a superfood has led to the growth of the quinoa market in the region.

Figure 1. Global Quinoa Grain Market Share (%), by Region, 2023