Regional Analysis
Quinoa Grain Market Regional Insights
- North America is the largest market for quinoa, with a market share of 30% in 2023. The U.S. is the major consumer of quinoa in North America. Increasing popularity of quinoa as a gluten-free and vegan food has led to the growth of the quinoa market in the region.
- Asia Pacific is the second-largest market for quinoa, with a market share of 25% in 2023. China and India are the major consumers of quinoa in Asia Pacific. The growing health awareness and the increasing demand for gluten-free food are driving the growth of the quinoa market in the region.
- Europe is the third-largest market for quinoa, with a market share of 20% in 2023. Germany and France are the major consumers of quinoa in Europe. Increasing popularity of quinoa as a superfood has led to the growth of the quinoa market in the region.
Figure 1. Global Quinoa Grain Market Share (%), by Region, 2023
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