QUINOA GRAIN MARKET ANALYSIS

Quinoa Grain MarketSize and Trends

The quinoa grain market size is estimated to be valued at  US$ 910.8 Mn in 2023 and is projected to reach US$ 1,867.2 Mn by 2030, exhibiting a compound annual growth rate (CAGR) of 10.8% during the forecast period.

Quinoa Grain Market Trends

• Diversification of quinoa products: Diversification of quinoa products has significantly impacted the quinoa market in recent years. As quinoa gained more mainstream popularity globally due its high nutritional value and appeal as a gluten-free superfood, more companies have been introducing novel product lines containing quinoa as a key ingredient.
• Health and wellness movement: The broader health and wellness trend, especially the focus on plant-based proteins, was driving interest in quinoa as a nutrient-rich and protein-packed food. For instance, as per UN Food and Agriculture Organization's 2022 report, demand for sustainably-produced quinoa grew by over 15% in North America and Europe between 2019-2021, indicating that customers care about ethically-made options. Caterers now promote their commitment to supporting local economies and reducing carbon footprints to align with wellness-oriented values.
• Gluten-free demand: With gluten intolerance and celiac disease diagnoses on the rise, and many others choosing gluten-free lifestyles, quinoa's gluten-free property was positioning it as an excellent alternative to traditional grains. For instance, The International Food Information Council Foundation's 2022 Food and Health Survey found 61% of U.S. adults try to limit or avoid gluten in their diets.
• Organic and non-GMO trends: The demand for organic and non-GMO "Genetically Modified Organism" products has been steadily rising in recent years globally. Consumers are increasingly health-conscious and interested in avoiding GMOs and chemicals in their diet. Quinoa is already a popular superfood acclaimed for its protein content and other nutritious properties. The organic and non-GMO segments of the quinoa market present a major opportunity for growth as consumers will pay a premium for quinoa certified to be organically and non-GMO produced.