Key players in the market are involved in various business strategies such as product launches, in order to expand product portfolio and gain competitive edge in the market. For instance, in October 2017, Glenmark Pharmaceuticals launched ‘Apremilast’, an oral drug for psoriasis treatment in India.
Key players in the market are involved in various business strategies such as product launches, in order to expand product portfolio and gain competitive edge in the market. For instance, in October 2018, Sun Pharmaceuticals Industries Ltd launched ‘Ilumya’, a plaque psoriasis treatment drug in the U.S. market.
Key players in the market are involved in various business strategies such as collaboration and partnership, in order to gain competitive edge in the market. For instance, in July 2019, drug manufacturing company Cipla entered into partnership with Alvotech, a biopharmaceutical company to commercialize AVT02. AVT02 is an adalimumab biosimilar, which used for treatment of plaque psoriasis and rheumatoid arthritis.