PROTEIN SUPPLEMENTS MARKET ANALYSIS

Regional Analysis

Global Protein Supplements Market: Regional Insights

Based on geography, the global protein supplements market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market over the forecast period owing to the high consumer awareness regarding health and wellness, increasing emphasis on healthy lifestyle, rise in demand for protein supplements, and favorable government initiatives and campaigns in the region. For instance, according to Nutrition Business Journal, sales of dietary supplements in the U.S. was reported at US$ 3.4 billion in 2019, and by the end by 2020, the sales jumped to US$ 6 billion. Moreover, sales of all supplements, including protein supplements, grew from US$ 5 billion in 2019 to US$ 8.4 billion in 2020.

Asia Pacific is also expected to witness robust growth in the protein supplements market owing to the increasing emphasis on healthy lifestyle, increase in awareness among people about health and wellness, increase in demand for protein supplements, and higher percentage of young consumers in the Asia Pacific. For instance, in September 2022, Tata Consumer Products entered the health supplements segment with the launch of a protein powder. Tata GoFit, a health supplement range, is a plant-based easy-to-mix formulated with the goodness of gut-friendly probiotics. Tata GoFit has been specially developed for women.

• North America: U.S. and Canada
• Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
• Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
• Middle East and Africa: GCC Countries, Israel, Rest of Middle East, South Africa, North Africa, and Central Africa