PROTEIN HYDROLYSATE INGREDIENTS MARKET ANALYSIS

One of the major challenges faced by the protein hydrolysate ingredients market is the lack of awareness among consumers in emerging regions about the various health benefits of protein hydrolysate. While consumers in developed markets are well educated about the nutritional advantages of using hydrolyzed proteins, consumers in developing Asian, Latin American and African countries still have low knowledge regarding how protein hydrolysates can help in improving digestion, muscle gain and overall wellness. For instance, data released in 2022, According to the United Nations Food and Agriculture Organization, 36.6% of the world's population faced moderate or severe food insecurity in 2020 due to economic slowdowns caused by the Covid-19 pandemic.

Market Opportunity - Developing economies for market

One of the major opportunities for the protein hydrolysate ingredients market lies in the developing economies across Asia, Latin America, Africa and Eastern Europe. With rising affluence, changing food consumption patterns and growing health consciousness, consumers in these developing nations are increasingly spending on nutrition-rich functional foods and nutraceuticals. The young urban populations in countries like India, Brazil, Indonesia and Nigeria present a huge untapped market for protein hydrolysate products. A recent report from the United Nations World Food Programmed stated that in 2021, the number of undernourished people in India increased by around 46 million compared to the previous year. This underscores the immense protein deficiency challenges faced in South Asia. The fast-growing middle class in India has shown increasing affinity for protein-rich packaged food options. Protein hydrolysates can certainly play a key role in helping resolve nutritional inadequacies and developing newer consumer product categories suited for local tastes.