PROTEIN BARS MARKET ANALYSIS

Protein Bars MarketSize and Trends

Market Trends:

• North America held a dominant position in the global protein bars market in 2016, with S. being the major contributor. Increasing awareness regarding protein supplements and growing demand for convenience food in the region are key drivers for growth of the market in North America. Additionally, according to the U.S. Department of Labor, average daily participation rates in sports and exercise rose by 3.6% from 2003 to 2015. This in turn, is expected to fuel the consumption of protein bars in the region.
• In Europe, the U.K. accounted for a major share in the protein bars market, owing to the steadily increasing adoption of nutritional products among consumers in the country. Meal-replacement bars are largely gaining popularity among the obese and overweight population. According to the American Dietetic Association, protein bars help in reducing weight, when part of a well-balanced diet. According to the European Commission, in 2014, around 51.6% adults were reported to be obese in the European Union. Thus, increasing obesity in is expected to propel the demand for meal-replacement bars in the region, in turn boosting growth of the protein bars market.
• Asia Pacific is expected to exhibit a significant market growth, owing to the rising prevalence of protein deficiency in the region. According to Coherent Market Insights’ analysis, in 2015, over 80 percent of the people living in India were found deficient in protein. The protein bars market in emerging economies such as China and India is expected to exhibit rapid growth, owing to the rising inclination of the young populace, towards maintaining good physique. Furthermore, increasing participation in sports-related activities in Australia is expected to boost growth of the protein bars market during the forecast period. According to the Australian Sports Commission (ASC), over 17 million people aged 15 years and above, participated in a sport or physical activity during 2015-2016, in Australia.