Market News
Protein Bars Market Key Developments:
- In August 2018, Herbalife International of America, Inc. launched new ‘Herbalife24 Achieve Protein Bar’. This is company’s first protein bar offering 20 grams of total protein. This protein bar will provide high quality whey & milk protein with only four grams of sugar and no artificial sweeteners, flavors or added colors. This protein bar is available in two flavors, ‘Chocolate Chip Cookie Dough’ and ‘Dark Chocolate Brownie’.
- In July 2019, Grenade (UK) Ltd. partnered with a multinational company Costa Coffee and launched Grenade’s protein bars in UK’s Costa Coffee stores. Grenade ‘Carb Killa protein bars’ with flavors ‘Peanut Nutter’ and ‘Birthday Cake’ are made available in Costa Coffee stores from July 2019 in UK.
- In July 2019, Mondel?z International announced acquisition of majority interest in Perfect Snacks company. Perfect snacks offers ‘Perfect Bar’, ‘The Original Refrigerated Protein Bar’, ‘nut-butter based protein bars’ among other snack products. This acquisition is expected to expand Mondel?z product portfolio of protein bars and strengthen its position in snack products market.