PROTEIN BARS MARKET ANALYSIS

Market Challenges And Opportunities

Rising awareness regarding protein deficiency or protein-energy is majorly driving growth of the protein bar market. Additionally, increasing fitness trends coupled with growing demand for on-the-go food products due to the hectic lifestyle is expected to boost growth of the protein bars market. Furthermore, high prevalence of lactose intolerance worldwide, is expected to fuel the demand for protein bars made from gluten-free plant sources. This in turn, is expected to support the overall growth of this market during the forecast period. According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), around 75 percent of all native and African Americans and 90 percent of Asian Americans were reported as lactose intolerant in 2017.