PROFESSIONAL HAIR CARE MARKET ANALYSIS

Market Size and Trends

The global professional hair care market is estimated to be valued at USD 36.18 Bn in 2024 and is expected to reach USD 52.87 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

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The rising demand for hair styling products along with the increasing consciousness towards aesthetics are expected to drive the growth of the market. Furthermore, the growing availability of a variety of professional hair care products catering to specific hair problems is also expected to support the market growth. Product innovation with natural and herbal ingredients coupled with increasing disposable income of consumers. In developing nations are expected to present lucrative opportunities for the players operating in the professional hair care market in the upcoming years.

Global Rise of the Online Purchase of Professional Hair Care Products

With the global pandemic making store visits difficult, consumers around the world have embraced online shopping like never before. This has provided a tremendous boost to the online sales of professional hair care products that were previously confined to physical store shelves and salons. Customers can now purchase a wide range of shampoos, conditioners, serums, styling tools, and coloring solutions from the comfort of their homes.  Leading brands have expanded their presence on e-commerce platforms like Amazon to cater to the growing demand. New direct-to-consumer brands are also entering the market with innovative product formulations and powerful digital marketing strategies focused on social media engagement. Users can now read reviews, compare attributes, and have the products delivered right at their doorsteps. This convenience of online shopping is appealing hugely to time-strapped consumers with busy lifestyles. The abundance of product information and video tutorials available online have also empowered consumers to experiment with styles and haircare regimens typically done by professionals. Self-service behaviors have increased wherein people treat themselves at home rather than visiting salons for every small task. This phenomenon has been further accentuated due to social distancing norms during the pandemic. Online retailers and brands are thus able to gain a more direct connection with customers and can even provide personalized advice from experts sitting miles away.

The global professional hair care market has been experiencing strong growth in recent years, driven by consumers' increasing focus on natural and sustainable products. There is a rising demand for hair care solutions that are crafted from organic, natural ingredients and are free from harsh chemicals. Many consumers now consider the ingredient list and eco-friendliness of products as important as the results.  This change in preferences is largely a result of growing health and environment consciousness. People have become more aware of the impact of chemical-laden products on their bodies as well as the planet. Rising pollution levels and concerns around climate change have pushed them to seek cleaner, greener options. At the same time, research has demonstrated some links between chemical-heavy styling products and hair damage or other health issues over time. These developments have significantly fueled the demand for natural and sustainable hair care worldwide. Brands have taken note of this seismic shift in buyer behavior. They are actively removing questionable ingredients from formulations and switching to organic, plant-based alternatives. Many are also focusing on eco-friendly packaging made from recyclable or biodegradable materials. Some have even achieved certifications from respected organizations like COSMOS or USDA for their natural and sustainable routines.