Product innovation and new product launches is expected to support growth of the professional dental care market
Regional segmentation of the professional dental care market by Coherent Market Insights comprises North America, Latin America, Europe, Asia Pacific, Africa, and Middle East. The market witnessed few product launches, for instance in February 2017, the Procter and Gamble under its Oral B brand introduced two new rechargeable electric brushes PRO 600 and Dubbed PRO 2000. The brushes comes with rotating, oscillating and pulsating technology for better removal of dental plaques and pressure sensors to maintain pressure on teeth. In January 2016, Kolibtree, a specialized dental care technology company showcased smart electric toothbrush at the consumer electronics show. The brush collects the user’s brushing habits through its integrated artificial intelligence connected to the device through an app. In June, 2017, Royal Philips introduced Philips Sonicare Diamond Clean Smart. The electric brush comes with smart sensor technology and efficiently removes plaques from the teeth.
Moreover, in March 2017, AssureCare healthcare management solutions provider introduced dental module in healthcare platform, Medcompass. Medcompass is a configurable software for dental care and includes features to manage multiple planning tasks, appointments, and CTD codes. Introduction of these products in market is expected to increase the dental authorization processes, especially for low income group in the U.S.
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