Market Challenges And Opportunities

The major factors driving growth of the professional dental care market are increasing number of small and private dental clinics, rising incidences of dental caries, and rising disposable income in emerging economies. For instance, according to the study published by National Health and Nutrition Examination Survey 1999 to 2004, prevalence of dental caries of adults aged 12 to 64 in the U.S was 92%, with 26% of adults with untreated decay. The adults from high income group are majorly observed to be suffering from of tooth decay. Moreover about 8.52% adults in the U.S also suffer from periodontal disease.

However, high cost of technologically advanced products in the professional dental care market and lack of skilled dentists in the some regions is restraining growth of the market. For instance, electric brush in India cost around INR 4,000, whereas the conventional brushes cost around INR 30.