PROCESSED SUPER FRUITS MARKET ANALYSIS

Market Challenges And Opportunities

Processed Super fruits Market: Restraints

Lack of proper infrastructures such as lack of high-tech production facilities and shortage of power across the Middle East &Africa region is expected to hamper the market growth

Processed Super fruits Market: Growth Drivers

Super fruit Industry Growth to Be Significantly Influenced by the Healthful Food and Beverage Sector

The market for super fruits is expanding as a result of rising product demand from the food and beverage industries. Increased interest in functional foods and drinks as a result of increased health consciousness has had a huge positive impact on the industry's expansion. The sector is expanding in part due to improvements in food processing technology and rising R&D activity. In addition, there has been an increase in the demand for processed super fruits in the personal care market over the past few years, which is anticipated to speed up the expansion of the processed super fruit market in the years to come. For instance, in April 2021, the company Suja life announced that it was launching a new line of super food drinks.

The market for packaged organic food is anticipated to continue increasing because to super fruit-based antioxidants.

Processed super fruits market is expected to witness growth driven by the rising demand for antioxidant-rich super fruits. Consumer preference for natural food products such as frozen fruits and a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages shall bolster market growth. The value of natural foods as food color and flavor, in addition to applications for other dietary and functional uses, adds to the growth of the global processed super fruits market. However, high processing, management, and preservation costs and the incongruence of super fruits flavor are likely to limit the further development of the global processed super fruits market over the forecast period. For instance in 2021, the National Library of Medicine stated that these super fruits have numerous phytochemicals (phenolic acids, flavonoids, proanthocyanidins, iridoids, coumarins, hydrolysable tannins, carotenoids, and anthocyanins) together with their corresponding antioxidant activities, have increasingly been utilized. Hence, these super fruits can be considered a valuable source of functional foods due to their phytochemical compositions and their corresponding antioxidant activities. The phytochemicals from super fruits are bio accessible and bioavailable in humans with promising health benefits.

Processed Super fruits Market: Market Opportunity

Growing demand for super fruits in the anti-aging natural cosmetic industry as super fruits have a high content of antioxidants is expected to represent significant opportunities for the market of processed super fruits. Growing demand for natural anti-aging cosmetic products due to rising awareness regarding the negative impact of synthetic anti-aging products is further expected to bolster the market growth of processed super fruits in the near future.