PROBIOTICS MARKET ANALYSIS

Market Challenges And Opportunities

Probiotics Market: Market Restraints

Lack of awareness regarding the health benefits of probiotics among consumers

Consumer awareness of healthier eating habits and the influence of nutrition on health has increased the development and marketing of foods with health claims. As defined by the International Scientific Association for Probiotics and Prebiotics, prebiotics are substrates that are preferentially used by host bacteria to offer a health advantage. Before being authorized and put on the market, health claims related to food items are evaluated in the European Union and must be substantiated by rigorous scientific evidence. The different players involved impact consumers' perceptions of this problem. The current study sought to investigate consumers' perceptions and interests as well as measure awareness of the prebiotic concept in Romania. The degree of consumer interest was quantified by using the web-based data tool Google Trends, and a questionnaire-based investigation was designed. Hence, the lack of knowledge about probiotics among consumer can hamper the Probiotics Market. Nevertheless, the people are getting aware about probiotics hence it is anticipated that the demand for probiotics market will grow in future.

Lack of Rules and Regulations

Lack of adequate regulations in the probiotics business is projected to limit the market growth. Moreover, probiotics require suitable storage facility as they are extremely sensitive organisms that may quickly be weakened by various environmental variables. Most of the probiotics are unstable at room temperature. All these reasons are hindering the market expansion. Lack of understanding regarding the health advantages of probiotics among consumers of emerging areas is projected to impede the market growth of probiotics market.

Probiotics Market: Growth Drivers

Growth in the consumption of functional and dietary supplements that have probiotics

Increasing consumption of functional and dietary supplements that have probiotics is expected to foster the market growth. Yogurt products are gaining huge demand for which manufacturer are continuously introducing a variety of products, thereby fueling the market growth of probiotics. Numerous scientific evidences suggest the use of probiotics in diet as a technique of obtaining health advantages. The greatest proven effects in humans are for bowel diseases such as lactose intolerance, antibiotic-associated diarrhoea, and infectious allergies and a vast number of evidences about their potential significance in numerous other ailments are still developing. For instance, in March 2023, Nutrazee, an India-based startup, launched Nutrazee Probiotic Gummies for digestive and immune health. It contains prebiotic fibers to nourish the good bacteria in the gut.

Growth in the food and beverages industry

Growth in the food and beverages industry due to increasing consumer spending and favorable government support is expected to serve as one of the major factors driving the market growth. The growing demand for fortified food among health-conscious consumers is again expected to propel the market growth of the probiotics market. The rising importance of food safety is further projected to bolster the market growth over the forecast timeframe. For instance, according to Invest India, a National Investment Promotion and Facilitation Agency, India's food processing sector is one of the largest in the world and its output is expected to reach $535 Bn by 2025-26.