PROBIOTIC INGREDIENTS MARKET ANALYSIS

Market Challenges And Opportunities

Global Probiotic Ingredients Market: Drivers

• Rising awareness regarding the preventive healthcare products: Growing awareness regarding preventive healthcare products among consumers is primarily fueling the growth of the global probiotic ingredients market. For instance, in the U.S. between 60 and 70 million people are affected by digestive diseases, according to the National Digestive Diseases Information Clearinghouse (NDDIC), a service of the National Institute of Health (NIH). Also 60 million people experience chronic constipation, while 20% endure symptoms associated with reflux (indigestion) at least weekly.
• Growing demand for animal feed and pet food: Increasing demand for fortified animal feed and pet food is again expected to drive growth of the market. The United Nations Food and Agriculture Organization (FAO) estimates that by 2050, the demand for food will grow by 60%, and the production of animal proteins is expected to grow by around 1.7% per year between 2010 and 2050, with meat production projected to rise by nearly 70%, aquaculture by 90%, and dairy by 55%. If the growth rates of the last 40 years were extrapolated forward to 2050, this would, in theory, quadruple the needs. For instance, in August 2021, Chr. Hansen launched a line-up of three live probiotics, each covering the needs related to a specific life stage of dogs and cats. It includes CHR. HANSEN PET-PROSTART™, CHR. HANSEN PET-PROESSENTIALS™ and CHR. HANSEN PET-PROVITAL products.

Global Probiotic Ingredients Market: Restraints

• Stringent regulations and labeling standard for probiotics: Strict regulations and labeling standards for probiotics are expected to hamper market growth. For instance, in the European Union, probiotics and feed supplements are regulated by the European Food Safety Authority (EFSA), while in the United States, most probiotic products are regulated by the Center for Veterinary Medicine (CVM) and the US Food and Drug Administration (FDA). Probiotic supplements in Australia are regulated under the “Therapeutic Goods Act”, which controls health claims under a centralized registry.

• High cost related with probiotics: The high cost of probiotics is another major factor expected to restrict market growth. For instance, per kilogram of probiotic feed additive, the price is accounted for at around US$4.73, which is relatively higher than the prices accounted for control feed supplements, prebiotics, and symbiotics, which cost nearly US$4.16, US$3.87, and US$4.21, respectively.

Global Probiotic Ingredients Market: Opportunity

• Rapid advancements in the field of probiotics: Advancement in the field of probiotic ingredients such as nano-encapsulated probiotics is projected to create enormous opportunities for players active in the market. Moreover, major players in the market invest heavily in Research&Development activities, which is again fostering market growth. For instance, in October 2021, Lallemand Health Solutions unveiled a clean-label technology to protect probiotics and other active ingredients from gastric acidity. GUARD is short for Gut Acid Resistant Delivery, a patented, all-natural oral delivery platform.