Market Challenges And Opportunities

Majority of the population worldwide is indulging in reading activities on a daily basis such as newspaper, magazines, books or comics. Although these forms of reading materials are widely used by many people, the growth of digitalization is likely to impact the growth of print machine market. For instance, according to World Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts report, digital advertising revenue reached to US$ 9588 million in 2016, up from US$ 9110 million in 2015, observing an increase of 32 percent in past five years. This increases the challenges faced by publishers. Increasing penetration of digital data or reading materials such as subscribing to online news websites, e-books etc. is likely to hamper growth of the printing market.

Printing Machine Market: Regional Insight

On the basis of region, the printing machine market is segmented in to North America, Europe, Asia Pacific, Latin America, The Middle East, and Africa.

Asia Pacific is the major contributor in the Printing machine market growth, owing to growing print markets in this region. In 2016, daily print newspaper circulation in Asia increased by 8.80 percent over one year and 40.10 percent over five years’ time span. Moreover, according to the March 2017, updates by India Brand Equity Foundation (IBEF), in India print media contributes to a significant portion of the total advertising revenue, accounting for almost 41.2%. Thus, increasing adoption of printed media in Asia Pacific region is propelling demand for printing machine market, which in turn is expected to account for considerable market share throughout the forecast period.

Printing Machine Market: Competitive Insight

Some of the key players operating in the printing machine market are Advanced Vision Technology Ltd., Agfa Graphics, Bobst, Dover Corp., Eastman Kodak Company Goss International Americas, LLC. MITSUBISHI Heavy Industries LTD., MINO Group Co. LTD., MISHIMA Co. LTD., and Sakurai Graphics Systems Corporation.