Market Outlook
Global printing ink additives market size is projected to expand significantly during the forecast period (2019-2027), rising use of printing ink in various industries. Printing ink additives have high demand from packaging industry. High-quality printing enhances the aesthetics of packaging, which is boosting the demand for printing ink additives and subsequently driving the market growth. Furthermore, increasing demand from printing industry is expected to drive the market growth. Digital printing has gained traction around the world in the recent past, owing to superior finishing and aesthetic appearance. Demand for digital printing is expected to increase, which will increase the demand for printing ink additives and hence drive growth of the market during the forecast period. Moreover, water-based printing is expected to offer excellent growth opportunities for market players, owing to lower content of volatile organic contents (VOC) in it.
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