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Preference for Sustainable and Eco-friendly Labelling SolutionsAnother key trend steering market expansion is the preference among brand owners as well as consumers for sustainable and environment-friendly labelling solutions. Building on the widespread focus on reducing plastic waste and carbon footprint of packaging, companies manufacturing print labels have been innovating new varieties of labels made from recycled, bio-based, and compostable materials. Novel labelling technologies are also being adopted for producing labels without harmful chemicals and enabling full recyclability. The introduction of labelling films made from renewable feedstock and enabled with advanced recycling has been well-received. Driven by rising eco-awareness and preference for brands that demonstrate sustainable practices, the demand for such labels integrating green attributes is expected to surge significantly across regions in the coming years. This will open up attractive growth prospects for print label manufacturers oriented toward developing and scaling up sustainable labels.
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