PRESSURE ULCERS TREATMENT MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increased Awareness and Screening

 There has been significantly higher awareness among public as well as medical practitioners about pressure ulcers, their causes, risk factors and available treatment options in the past few years. Various national and international organizations have been actively conducting educational programs, seminars and campaigns to highlight the significance of this otherwise neglected condition. These are emphasizing the need for improved screening of at-risk patients, timely diagnosis and prompt interventions. These initiatives have sensitized both patients and caregivers about signs and symptoms of pressure ulcers. These people now quickly seek medical help if these notice any abnormality in skin condition. Moreover, regulatory bodies in many countries have made it mandatory for healthcare facilities to conduct regular risk assessment of bedridden and immobile patients. Several hospitals and nursing homes now have dedicated staff to screen patients at regular intervals and implement necessary preventive measures. Advanced ulcer risk assessment tools and devices enable early identification of patients prone to developing pressure ulcers. This allows clinicians to plan strategies for prevention and management at initial stages itself. Higher diagnostic rates coupled with proactive approaches have boosted demand for a variety of therapeutic products and services for pressure ulcer treatment.