PREMIUM COSMETICS MARKET ANALYSIS

Key Developments

• On June, 5, 2024, Coty launches Adidas Sports Fragrances and Kylie Cosmetics in India
• In May 2024, Kiehl’s launches in the Amazon Premium Beauty store
• April 2024, Clinique expands brand reach with US Amazon Premium Beauty store launch
• In 2023, EO Naturals launches its Premium Skin & Body care range in India

Definition:

The premium cosmetics market consists of high-end, prestige beauty products that are marketed to consumers seeking luxurious formulations and packaging. These cosmetics aim to enhance one's appearance through the use of expensive, high-quality ingredients, and advanced technologies. They are sold at premium price points, often several times more than drugstore brands. Customers attracted to this market desire products created by elite brands with an emphasis on artistry, science, and innovation in skin care, makeup, fragrance, and grooming.