PREGNANCY TESTING DEVICES MARKET ANALYSIS

Regional Analysis

Global Pregnancy Testing Device Market - Regional Insights

North America holds dominant position in the global pregnancy testing device market, owing to high healthcare expenditure and awareness programs taken by companies regarding the effective usage of pregnancy testing devices. For instance, in December 2017, Lia diagnostics, U.S., developed a flushable pregnancy test that is made from sustainable biodegradable materials. The company claims that this pregnancy kit will be available over the counter and is the world’s first and only flushable, biodegradable pregnancy test. Europe is expected to witness higher growth rate in the forecast period, owing to high adoption of digital pregnancy detecting device over the forecast period. Latin America is also an emerging market, owing to the increasing awareness regarding benefits of pregnancy detection in early stage and affordability of pregnancy detection kits.