PREGNANCY PILLOW MARKET ANALYSIS
Pregnancy Pillow Market: Drivers
Increasing birth rate is expected to boost the pregnancy pillow market growth during the forecast period. For instance, in 2016, as per the Central Intelligence Agency (CIA) World Factbook, the average number of births during a year was 18.5 births/1,000 population, globally.
Furthermore, new product launches is a major driver for the pregnancy pillow market growth. For instance, in October 2014, Lotus Leaf Solutions, LLC launched new eco-friendly Lotus Leaf Pregnancy Sleep System to provide relief to the pregnant women during nighttime. Lotus leaf pregnancy sleep system is a therapeutic pillow providing alignment, comfort and stability necessary for pain relief and quality sleep during pregnancy.
Moreover, increasing incidences of restless legs syndrome (RLS) in pregnant women is also expected to drive the market growth. RLS is the most common movement disorder occurring during pregnancy. For instance, in 2016, as per The National Center for Biotechnology Information (NCBI), the prevalence rate of RLS in pregnant women was ranged from 10 to 34%, globally.
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