PREDICTIVE ANALYTICS MARKET ANALYSIS
The predictive analytics is a branch of advance analytics, which is used to make future prediction by adopting various techniques such as Artificial Intelligence, machine learning, modelling, statistics, and data mining.
Increasing demand for market insights from unstructured data such as documents, call centre transcripts, email messages, social media content, and social networking sites is major factor driving growth of predictive analytics market. In organization only 20% of data is structured and 80% of data is unstructured. Predictive analytics software extract insights from unstructured data with the help of language processing technology combined with a variety of analytical tools. This insights enables the companies to understand customer mind-sets, purchase preferences, and sentiments that cannot be anticipated from structured data alone. Hence, growth of unstructured data is driving growth of the predictive analytics market.
Market Trends
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