Market Challenges And Opportunities

Global Poultry Market – Growth Drivers

Increase in Production and consumption

Increasing production and consumption of meat poultry compared to other meat products is expected to drive growth of the Global Poultry Market over the forecast period. For instance, according to the American National Chicken Council Statistics, published in September 2022 the per capita consumption of total red meat was 111.5 pounds, whereas, per capita consumption of poultry meat was 115.1 pounds in 2022, across the globe.

Growing Focus on Health Consciousness

The various health benefits related to the consumption of poultry products are projected to increase sales. For e.g., chicken is considered to be among the healthiest meat as its low in cholesterol and high in protein.

Growing Focus on Animal Health

Increasing focus on animal health will also help the market growth. Increased cattle husbandry will almost certainly increase poultry feed demand. Growing demands for animal-based products will drive market demand higher.

Global Poultry Market – Market Restrains

Poultry Diseases

Having a sick chicken is stressful enough, but knowing that their illness could affect the population adds to the stress of chicken care. Furthermore, not all chicken diseases can cross the species barrier, causing harm to not only humans, but also to other animals. This factor may constrain the growth of the poultry market in the upcoming period.

Poultry Market Report Snapshots