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The North America region has been dominating the global poultry keeping machinery market with 37.8% of the market share in 2024. The U.S. alone accounts for over 30% of the total market share due to a strong presence of major poultry producers and farm automation equipment manufacturers in the region. Being an early adopter of new technologies, farm owners in North America are quick to automate their poultry operations to boost productivity and efficiency. Further, the ban on antibiotic use in poultry feed in recent years has increased adoption of automated feeding equipment in the region.
The export of poultry meat, especially chicken, from North America also contributes significantly to the large market size for keeping machinery such as automatic feeders, waterers, egg collectors and conveyors. Stringent food safety regulations regarding animal welfare during transport and at processing facilities have further boosted installation of automation solutions on farms. Leading global OEMs have also established their research and production bases in the U.S. and Canada to cater to the lucrative North American poultry keeping machinery market. This ensures availability of a wide variety of machineries at competitive prices.
The Asia Pacific region has emerged as the fastest growing market for poultry keeping machinery driven mainly by China and India. Both countries are witnessing massive expansion of poultry production capacity to meet the rising domestic demand for affordable animal protein. The governments in APAC are also supporting mechanization of poultry farms through financial incentives in order to improve farm productivity, yield and food safety. This has encouraged more small and medium poultry producers to automate their operations over the last few years.
Moreover, the growing exports of poultry products from China and Thailand is enabling larger integrators to invest heavily in technologically advanced, large commercial farms. The cheaper availability of labor in APAC still provides an edge over other developed regions. But increasing labor costs and shortage are expected to further boost automation adoption rates in medium to long term.
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