POULTRY KEEPING MACHINERY MARKET ANALYSIS
Global poultry keeping machinery market is estimated to be valued at US$ 5.36 Bn in 2024 and is expected to reach US$ 7.23 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
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Global poultry keeping machinery market is expected to see positive trends driven by growing demand for poultry products due to increasing population, rising disposable income, and changing dietary preferences. Growing focus on animal welfare and use of advanced technology to optimize efficiency of poultry farming operations is further expected to boost the growth of this market. Adoption of fully automated systems for feeding, watering, egg collection, and manure removal is increasing globally. Rising demand for mechanization to deal with challenges associated with labor shortage in agriculture industry also provides growth opportunities. However, high initial investment and maintenance cost of machinery may limit their adoption in some emerging economies such as U.S., Canada, China, etc.
Growing global demand for poultry products
The demand for poultry products is growing rapidly across the world. People are consuming more chicken, duck and other poultry meats in their daily diets. This is mainly due to few key factors. Poultry meat is leaner than red meat and it is considered healthier option by many. With growing health consciousness, many individuals prefer to eat chicken over beef or pork. This increasing preference for white meat over red meat is driving the demand for poultry products globally.
At the same time, population is rising steadily around the world. With more mouths to feed, the demand for animal protein is rising exponentially. Poultry farming helps meet this demand as chicken and duck grow faster and require less feed input compared to other meats. It allows commercial poultry farms to produce meat at lower costs. This makes poultry affordable for growing masses in developing nations like Japan, Canada, U.S., etc. Affordability along with preference for white meat ensures rising poultry consumption even in price-sensitive markets.
Urbanization is another global trend influencing the food habits. Availability of varied poultry products through organized retail has further boosted the urban demand. Rising disposable incomes in developing countries help boost poultry consumption in urban population.
As poultry consumption continues to rise sharply across regions, commercial poultry farms are under pressure to scale up their operations and produce larger volumes to meet this demand. This growing demand motivates significant investments in latest poultry keeping machinery that can help increase productivity on farms.
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Increasing adoption of automated farming technologies
Around the world, agricultural practices are becoming more technology driven and automated. Advancements in robotics, IoT, data analytics are finding widespread applications in commercial farming. Poultry industry is no exception to this trend of increasing mechanization and automation.
Keeping large flocks of chickens require round-the-clock monitoring and care. Managing environmental controls, feed distribution, waste removal in huge poultry sheds poses operational challenges. Manual labor dependent practices are giving way to autonomous systems that can perform repetitive tasks more efficiently. For instance, automated feed conveyors, water dispensers ensure timely supply of inputs with minimal human intervention.
Sensors deployed inside the sheds continuously track critical parameters like temperature, humidity and send alerts in case values go beyond set thresholds. This helps maintain optimal living conditions for birds. Cameras equipped with computer vision also monitor flocks for any health issues or unusual behaviors.
When it comes to processing of birds after growth phase, automated slaughtering lines equipped with robots and conveyor systems ensure yields are maximized with minimal handling of the carcasses. This maintains hygiene and reduces chances of contamination.
For instance, in November 2022, Godrej Agrovet Limited (GSA), a diversified agribusiness company and a subsidiary of Godrej Industries Limited, partnered with a leading agricultural university to develop innovative poultry farming techniques. GSA, known for its expertise in animal feed, crop protection, oil palm, and dairy businesses, aims to enhance productivity and sustainability in the poultry sector through this collaboration. The partnership will focus on research and development of advanced feeding strategies, disease management protocols, and precision farming methods to optimize poultry performance while minimizing environmental impact.
Key Takeaways from Analyst:
Global poultry keeping machinery market is expected to see steady growth over the forecast period driven by the rising demand for poultry products. Developing regions such as Asia Pacific and South America will be the dominating markets as poultry consumption increases rapidly in countries like China, Brazil and India. Increased awareness about animal welfare and the preference for free-range poultry is also supporting the adoption of advanced automatic equipment for feeding, watering and egg collection.
However, high initial investments required for setting up poultry farms equipped with modern machinery could restrain smaller players. Lack of technical knowledge in developing nations poses a challenge as well. The market also faces uncertainties from disease outbreaks which impact poultry production.
Overall, opportunities lie in product innovation to improve efficiencies in poultry farming. There is scope for Smart technologies in machinery to monitor bird health. Adoption of IoT and data analytics can help optimize operations. Demand for specialized equipment for niche applications such as production of high-end products like organic and pasture-raised poultry also holds potential.
Europe will continue to be an important market driven by emphasis on animal welfare regulations while the Middle East and Africa regions offer untapped opportunities for market participants.
Market Challenge - High initial investment costs for advanced machinery
Global poultry keeping machinery market faces significant challenges due to the high initial costs required for investing in advanced machinery. Setting up a commercial poultry farm with state-of-the-art machinery and equipment involves sizable capital expenditures. Automated feeding systems, egg collection lines, and climate control equipment are some of the sophisticated machinery used but come with steep price tags. The high costs discourage smaller poultry producers from optimally automating their operations. This poses a bottleneck in modernizing farm infrastructure and achieving optimum productivity levels. Further, access to financing remains a hurdle for many poultry farmers in developing nations like China, U.S., Canada, etc. to procure advanced machinery. The high costs also slow down replacement of outdated equipment with new resource efficient machinery. Overall, the sizable capital requirements pose supply challenges by restricting scaling up of operations and modernization of farm processes through investment in latest machinery technologies.
Market Opportunity - Expansion of poultry farming in emerging economies
There are substantial opportunities for the global poultry keeping machinery market from the expansion of poultry farming in emerging economies. Rapid economic development and rising disposable incomes in developing nations have boosted demand for animal protein like chicken meat and eggs. This has encouraged more farmers to enter commercial poultry production. Countries like China, Brazil, India and others in Asia Pacific and Latin America are seeing significant growth in poultry production. As poultry farming scales up in these nations, requirements for specialized machinery like brooders, feeders, egg collection systems and other process equipment are on the rise. This presents massive opportunities for machinery manufacturers to tap emerging markets through customized product offerings. It also opens up prospects to provide after-sales services and support. Overall, emerging geographies like North America, Asia Pacific, etc. will be a major driver of future growth for the global poultry keeping machinery industry.
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Insights By Product Type - Feeding Equipment Segment Driven by the Need for Specialized and Automated Equipment Among Poultry Farm Owners
In terms of product type, the feeding equipment segment is estimated to contribute the highest market share of 36.1% in 2024 owing to the fact that poultry farm owners require specialized and automated equipment for efficiently feeding large number of birds on daily basis. Feeding Equipment offers solutions like feed bins, grain handling equipment, feed mixers and feed carts that help optimize feed delivery process while minimizing wastage. These machines streamline daily feeding routines, ensure consistency in feed distribution and prevent feed contamination. Their automation reduces dependency on manual labor for repetitive feeding tasks. Furthermore, continuous technological advancements have added more precise portioning, mixing and dispensing capabilities in modern feeders. Their programmed feeding cycles match natural bird behaviors and supplement nutrition as per growth stages. This maximizes birds' feed intake and conversion rates, supporting healthy growth till production. Hence, wide usage of automated and functional Feeding Equipment has made it the dominant segment in terms of product type.
For instance, in March 2021, Big Dutchman, a global leader in poultry equipment and systems, introduced a new line of automated feeding systems designed specifically for broiler farms. This innovative line aims to enhance operational efficiency by ensuring precise and consistent feed delivery, which is crucial for optimizing growth rates and overall flock health. The automated systems minimize labor requirements and reduce feed wastage, allowing farmers to focus on other critical aspects of farm management. With a commitment to advancing poultry farming practices, Big Dutchman's new feeding solutions are expected to support producers in meeting the increasing global demand for poultry products while promoting sustainability and productivity in their operations.
Insights By Application - Broilers Segment Leading as the Largest Poultry Meat Production Segment Globally
In terms of application, the broilers segment is estimated to contribute the highest market share of 50.7% in 2024, as it represents the largest poultry meat production segment worldwide. Broilers or chicken raised specifically for meat have highest stocking density and shortest growing cycle of around 4-6 weeks. This requires intensive rearing methods and use of advanced farm machinery for maximizing meat output within a limited timeframe. Machines like food dispensers, watering systems and climate controllers specially designed for broiler houses work together to optimize growth in overcrowded coops. Precise temperature, ventilation, lighting and feeding schedules maintain health while pushing biological limits to produce broiler chicks of marketable size in the shortest span. Thereby, specialized Broiler farm machinery plays a pivotal role in sustaining volume meat supply to attract highest investments and contribute most to the application segment.
Insights by End User - Commercial Farms Segment Led by Scaled Operations and Industrialized Farming Models
In terms of end user, the commercial farms segment is estimated to contribute the highest market share of 72.4% in 2024 due to scaled operations and industrialized farming models. Commercial broiler, layer and breeder farms house thousands to millions of birds under one roof demanding heavy machinery suited for commercial scale productivity. Their substantial capital expenditure capabilities and access to financing options enable sourcing tailored high throughput farm solutions. For example, fully automated scraping, collecting, grading and packing lines; centralized feed preparation systems; environment controls for giant barns. Commercial operations also have technical resources to handle sophisticated farm machineries. This boosts their ability to optimize space, labor and overall efficiency resulting in higher output. Hence, driven by need of high volume commercial production, modernized mechanization caters most to the commercial farm segment compared to backyard smallholders. This cements commercial farms' dominance as the key end user type.
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The North America region has been dominating the global poultry keeping machinery market with 37.8% of the market share in 2024. The U.S. alone accounts for over 30% of the total market share due to a strong presence of major poultry producers and farm automation equipment manufacturers in the region. Being an early adopter of new technologies, farm owners in North America are quick to automate their poultry operations to boost productivity and efficiency. Further, the ban on antibiotic use in poultry feed in recent years has increased adoption of automated feeding equipment in the region.
The export of poultry meat, especially chicken, from North America also contributes significantly to the large market size for keeping machinery such as automatic feeders, waterers, egg collectors and conveyors. Stringent food safety regulations regarding animal welfare during transport and at processing facilities have further boosted installation of automation solutions on farms. Leading global OEMs have also established their research and production bases in the U.S. and Canada to cater to the lucrative North American poultry keeping machinery market. This ensures availability of a wide variety of machineries at competitive prices.
The Asia Pacific region has emerged as the fastest growing market for poultry keeping machinery driven mainly by China and India. Both countries are witnessing massive expansion of poultry production capacity to meet the rising domestic demand for affordable animal protein. The governments in APAC are also supporting mechanization of poultry farms through financial incentives in order to improve farm productivity, yield and food safety. This has encouraged more small and medium poultry producers to automate their operations over the last few years.
Moreover, the growing exports of poultry products from China and Thailand is enabling larger integrators to invest heavily in technologically advanced, large commercial farms. The cheaper availability of labor in APAC still provides an edge over other developed regions. But increasing labor costs and shortage are expected to further boost automation adoption rates in medium to long term.
Poultry Keeping Machinery Market Report Coverage
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 5.36 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 4.4% | 2031 Value Projection: | US$ 7.23 Bn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Big Dutchman, Chore-Time Brock, Hired-Hand, Vencomatic Group, GSI (Grain Systems, Inc.), Tyson Foods, Inc., Marel Poultry, Hubbard Feeds, AGCO Corporation, Huvepharma, Pancosma, Schippers, BEC Feed Solutions, A.L. Dottie Co., and Petersime |
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| Growth Drivers: |
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| Restraints & Challenges: |
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*Definition: Global poultry keeping machinery market consists of various machinery and equipment used to house and maintain poultry. This includes machines for hatching, feeding, watering, cooling, ventilation, and manure cleaning of poultry housing facilities. The market also comprises equipment for handling or moving poultry like catchers, cages, crates and loading systems. Other equipment include egg collection belts, graders and packers.
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About Author
Monica Shevgan is a Senior Management Consultant. She holds over 13 years of experience in market research and business consulting with expertise in Information and Communication Technology space. With a track record of delivering high quality insights that inform strategic decision making, she is dedicated to helping organizations achieve their business objectives. She has successfully authored and mentored numerous projects across various sectors, including advanced technologies, engineering, and transportation.
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