POTASH MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

Increasing demand for fertilizers is one of the major factors driving growth of the global potash market. The demand for food is increasing globally due to increasing population and rapid urbanization. Therefore, for agricultural activities, farmers use potash-based fertilizers for healthy growth of plants. This results in increasing demand for potash, thereby driving the potash market growth. Moreover, increasing shrinking of arable land is resulting in rising demand for agricultural fertilizers to enhance the productivity and yield per hectare. This will create growth opportunities for the potash market.