POLYPHENOL MARKET ANALYSIS

The global polyphenol market was valued at US$ 1,703.9 Mn in 2022, and is expected to exhibit a CAGR of 6.2%, over the forecast period (2023-2030) to reach US$ 2,750.6 Mn by 2030. Polyphenol is widely used in the manufacturing of phenylmagnesium bromide, which is used as a Grignard reagent. The reagent is used as an intermediate in the manufacturing of various organic chemicals such as benzoic acid, triphenylmethanol, and others. Polyphenol is also used in the synthesis of other organic chemicals such as para-bromonitrobenzene and bifenthrin alcohol. The dietary supplements segment is the largest application segment for polyphenols, accounting for a significant share of the market. Polyphenols are also used in the food and beverage industry, particularly in the production of functional foods and beverages that offer health benefits beyond basic nutrition. In addition, polyphenols are increasingly being used in the cosmetics industry, where they are valued for their anti-aging and skin-protective properties

Global Polyphenol Market- Impact of Coronavirus (COVID-19) Pandemic

The COVID-19 pandemic has had a mixed impact on the global polyphenol market. On one hand, the pandemic has led to increased consumer interest in natural and organic products, including those containing polyphenols, as people have become more health-conscious and focused on boosting their immune systems. On the other hand, the pandemic has disrupted supply chains and caused economic uncertainty, which has affected the production and distribution of polyphenol-containing products.

The pandemic has also led to changes in consumer behavior, with many people shifting towards online shopping and avoiding physical stores. This has led to a surge in e-commerce sales of polyphenol-containing products, as consumers look for convenient and safe ways to purchase these products.

Figure 1. Global Polyphenol Market Revenue Share (%), By Source, 2022

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Global Polyphenol Market: Drivers

• Growing demand for clean labels and natural additives: Growing demand for clean label and natural additives is predominantly fueling the global polyphenol market’s growth. For instance, Layn Natural Ingredients is a global leader in the production of premium-quality plant-based functional ingredients and solutions has launch its non-GMO project-verified botanical extract portfolio in 2021. The product line focuses on polyphenol-rich botanical extracts with high functional benefits in food and beverage, sports nutrition, and the dietary supplement sector.

• Increasing prevalence of lifestyle diseases: The increasing prevalence of lifestyle diseases due to sedentary lifestyles and unhealthy eating habits is creating demand for polyphenol-based products such as, apple, apricots, blackberries and many more For instance, diabetes has been referred to as a silent killer by the United States Centers for Disease Control and Prevention. As per the global diabetes data report, four out of five adults have undiagnosed diabetes in low- and middle-income countries such as Iran, United Arab Emirates, Tanzania. In addition, according to the WHO (World Health Organization), about 422 million people worldwide have diabetes, with the majority living in low- and middle-income countries, and 1.5 million deaths are directly attributed to diabetes each year.

Global Polyphenol Market: Restraints

• Difficulty associated with the overall manufacturing, processing, and sourcing of polyphenols: Difficulties associated with the overall manufacturing, processing, and sourcing of polyphenols are hindering the growth of the market. Polyphenols are affected by high heat and intense light, which poses a challenge while processing them. For instance, according to the International Journal of Food Properties, higher intake of fruits and vegetables has been associated with a reduced risk of cardiovascular disease, cancer, and ischemic stroke. In this study, various cooking procedures affected the total polyphenolic content and the antioxidant activities of vegetables. It shows that all cooking processes had more variable effects on total polyphenol content and antioxidant properties. Generally, the total polyphenolic content and the antioxidant activities in cooked vegetables were lower than those in raw samples.
• Counterbalances: In order to protect the polyphenols during manufacturing, processing, or sourcing, the stability and quality of the compounds must be maintained after the extraction and identification of the polyphenols. Thus, encapsulation is widely used to protect the extracts during storage, extend their shelf life, and intensify their bioavailability.

Global Polyphenol Market: Trends

• Growing demand for natural food color: Purple food coloring is gaining traction in the market due to growing demand for natural food coloring. For instance, growing demand can be seen in the increasing popularity of natural food colors in the beverage industry. In 2020, PepsiCo announced that it would be replacing artificial colors in its products with natural alternatives. The company cited consumer demand for natural ingredients as the primary reason for the switch. Similarly, Coca-Cola has also been working to replace synthetic colors with natural alternatives in its products.

• Antibacterial property of polyphenol: Polyphenols are a group of naturally occurring compounds found in plants, which have been shown to possess a wide range of health benefits. One of the most interesting properties of polyphenols is their antibacterial activity. Several studies have demonstrated that polyphenols can inhibit the growth of a variety of bacteria, including both Gram-positive and Gram-negative bacteria. This antibacterial activity is thought to be due to the ability of polyphenols to disrupt the bacterial cell membrane, interfere with bacterial DNA replication, and inhibit bacterial enzymes.

Global Polyphenol Market: Market Segmentation

The global polyphenol market is segmented into source, application, and region. Based on source, the market is segmented into grapes, green tea, cocoa, berries, and other sources. Out of which, green tea is expected to dominate the global market over the forecast period, and this is attributed to the growing number of health-conscious consumers with the growing population around the globe, which is increasing the prevalence of chronic diseases such as obesity, cancer, heart disease, and diabetes. The berries segment is also expected to witness significant growth in the near future, owing to the fact that berries are excellent sources of polyphenols. Based on application, the market is segmented into functional foods, dietary supplements, beverages, and other applications. Out of which, functional foods are expected to dominate the global market over the forecast period, and this is attributed to the growing demand for nutrient-enriched foods and the rising awareness regarding the health benefits among consumers. Moreover, growing demand for healthy on-the-go snacking options due to the hectic lifestyles of consumers is again propelling the segment’s growth. The dietary supplements segment is also expected to witness significant growth in the near future owing to shifting consumer preferences towards naturally sourced supplements. Moreover, increasing demand for personalized supplement solutions such as, HUM Nutrition, Nurish by nature made is also projected to fuel segment growth.

Figure 2. Global Polyphenol Market Share (%), By Region, 2022

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Global Polyphenol Market: Regional Analysis

Regionally, North America is expected to dominate the global polyphenol market over the forecast period, and this is attributed to the expanding polyphenol market in the U.S. due to growing awareness regarding the health benefits of consuming polyphenols. For instance, regular consumption of polyphenols is shown to offer health benefits such as improved brain health and reducing the risk of developing type-2 diabetes. The polyphenol market in the U.S. was valued at US$ 255.52 million in 2020, and it is projected to reach US$ 403.57 million by 2026, registering a CAGR of 8.03% during the period of 2021-2026. At the same time, Europe is also expected to witness the fastest growth in the global polyphenol market over the forecast period, owing to the growing interest of key players in health-supporting products that are natural and safe for a consumption, as consumers are looking for healthy lifestyle. For instance, in July 2020, British brand ‘Buxton Natural Mineral Water’ launched PLANT+WATER by Buxton, a plant-polyphenol-infused water in recyclable packaging. The beverage was made available in lemon, lime and sage, pomegranate and basil and blood orange and rosemary variants, all of which were rolled out into 689 Boots stores across the U.K. in July.

Global Polyphenol Market: Key Developments

• In November 2021, Kemin Industries, a company that creates solutions to help strengthen health and wellbeing, announced its Neumentix™ Phenolic Complex K110-42, a spearmint extract containing a proprietary phenolic complex that claims to be approved by Health Canada, expanding its business presence by introducing the ingredient for brain health to consumers in Canada. Health Canada is responsible for helping Canadians maintain and improve their health. It ensures that high-quality health services are accessible, and works to reduce health risks.
• In May 2021, Kemin Industries nutrition and health product for cognitive improvement, Neumentix, received approval as a bioactive ingredient for use in dietary supplements in Brazil. The Health Regulatory Agency (Anvisa) of the Brazilian Ministry of Health published a resolution authorizing Kemin’s cognitive support product for use in dietary supplements as a source of phenolic compounds.
• In January 2021, Kemin Industries launched DailyZz™, a product for human health and nutrition. It is an ingredient containing a proprietary blend rich in naturally occurring polyphenols for safe and natural nightly sleep. DailyZz promotes better-quality sleep and improves next-day functioning in healthy adults who have occasional sleep complaints.
• The major factor impacting the growth of the market includes rising demand for herbal products, growing application of polyphenols in functional beverages, and increasing awareness regarding health benefits of polyphenol

Global Polyphenol Market: Key Companies

The global polyphenol market is highly competitive. This is attributed to the continuous launch of new technologies due to ongoing R&D (Research and development) and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on a regional and global basis. Some of the key players in the global polyphenol market are Archer Daniels Midland Company, Kemin Industries, International Flavors & Fragrances Inc., Aquanova AG, Ajinomoto Co. Inc., Penta International Corp, Chr., Hansen A/S, Biolink Group, Indena SpA, Symrise AG, and Van Drunen Farms

Definition: Polyphenols are a large family of naturally occurring organic compounds. They are found in numerous plants and are structurally diverse. They include flavonoids, tannic acid, and ellagitannin. They have historically been used as dyes and tanning agents for fabrics. Now a days, they are increasingly used as natural ingredients in food and cosmetic products.