Global Polyol Sweeteners Market - Restraints
Polyol sweeteners are generally more expensive than traditional sugar. For instance, in the U.S., a 5-pound bag of granulated sugar can cost around US$ 2, whereas the same amount of erythritol or xylitol can cost up to 10 times as much. This higher cost can make it difficult for some consumers to justify purchasing polyol sweeteners. This factor may hinder the growth of the polyol sweetener market through out the forecast period.
Global Polyol Sweeteners Market - Drivers
The global polyol sweeteners market is expanding rapidly due to rising demand for healthier sugar substitutes. Sucrose, a common table sugar, has a high-calorie content and is thought to contribute to lifestyle disorders such as diabetes, obesity, cardiovascular disease, and tooth decay. Polyols are carbohydrates, so they are sugarless sweeteners. As sugar substitutes, these are commonly found in baked goods, carbonated beverages, powdered beverage mixtures, jams, jellies, and dairy products. They are also used in the production of frozen desserts, fruit juices, chewing gums, and gelatines. For instance, According to the American Heart Association, sugary drinks are the largest source of added sugars consumed by people. The rising demand for sugar-free beverages among consumers drives the growth of the global polyol sweeteners market.
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