PLYWOOD MARKET ANALYSIS

Key Developments

• In May 2024, Century Plyboards (India) launched a new product line called Century Cubicles, as part of its strategic investment plan to expand and diversify its plywood product portfolio
• In February 2024, Kajaria Plywood launched the "Magnificent 7" social media campaign to promote its plywood products and engage with its target audience through various digital platforms
• In 2023, DUROPLY launched Techply, India’s first ready-to-use plywood and board product. This innovative offering aims to streamline the construction and interior design processes, providing a convenient solution for consumers and professionals alike.
• In 2023, Greenply collaborated with renowned actor Jr. NTR to launch a new campaign promoting their zero-emission product range. This partnership aims to highlight Greenply's commitment to sustainability and eco-friendly practices in the plywood industry, while leveraging Jr. NTR's influence to reach a broader audience.
• In 2022, Gupta Plywood from Telangana, India launched "Speckwud," India's first 15-layer calibrated plywood brand. This innovative product aims to set new standards in quality and durability within the plywood market, catering to the diverse needs of consumers and builders alike