Lack of awareness among farmers in emerging countries is one of the key challenges for growth of the market
Farmers in emerging economies such as India and Indonesia still rely on conventional farming techniques, as they are do not have the knowledge about the new techniques. Another reason for low or no adoption of these technologies is that the cost associated with techniques is very high, which is not affordable. Moreover, economic uncertainties in some of the regions and decrease in agriculture output, due to utilization of conventional techniques in farming is expected to hamper growth of the market.
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