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North America has established itself as the dominant region in the global plant phenotyping market. With the presence of major players like LemnaTec and Delta-T Devices, North America is expected to account for over 30.6% of the worldwide market share in 2024. The large agriculture industry and government funding for agricultural research have been the major factors contributing to North America's leadership position. Several large universities with deep agricultural research capabilities, such as University of Illinois, also support the regional market growth. Moreover, North American players have established global leadership in terms of technologies, equipment, and software solutions for plant phenotyping. Their products are known to be the gold standard in terms of precision, throughput, and data analytics capabilities.
The Asia Pacific region has emerged as the fastest growing market for plant phenotyping globally in recent years. Countries like China and India with their booming population and growing demand for food are investing heavily in agricultural technologies. The Asia Pacific market is expected to expand at a much faster pace compared to matured Western markets. The presence of a large novice farmer population is encouraging governments as well as private players to focus on the dissemination of new agricultural technologies. China, in particular, has announced massive funding programs aimed at boosting innovation and R&D in sectors like precision agriculture. Several Chinese companies are also actively scouting global acquisitions to gain access to foreign technology and expertise in plant phenotyping and breeding. The low manufacturing costs have enabled regional players to be aggressive on product pricing as well. The Asia Pacific market, led by China, is likely to play a much greater role in the coming years as global spending on agricultural technology continues to accelerate.
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