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Consumer interest in natural personal care products
Rising health and environmental concerns have prompted many consumers to look for natural and sustainable personal care products containing plant extracts. People are increasingly wary of chemicals in cosmetics and want to switch to formulations containing botanical extracts that are gentler on the skin as well as the environment. With growing research supporting the skin healing and anti-ageing properties of various plant extracts, there is soaring demand for natural beauty products incorporating these natural ingredients.
Manufacturers are actively responding to this consumer sentiment by launching more green personal care ranges containing extracts from fruits and plants that are rich in antioxidants. Some of the most popular botanical extracts finding applications in natural skin, hair and oral care products include aloe vera, green tea, pomegranate, grapeseed, jojoba, calendula, neem, ginger, turmeric, etc.
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