PLANT BASED MEAT MARKET ANALYSIS

Key Developments

• In September 2023, Novozymes A/S introduced its Vertera ProBite solution, designed to revolutionize the plant-based meat industry. This innovation improves the texture of plant-based meat alternatives, making them more attractive to consumers who may be reluctant to transition from traditional meat products. By enhancing the sensory experience and mouthfeel, Novozymes aims to encourage more people to adopt plant-based diets.
• In August 2023, Nestlé launched its first shelf-stable plant-based minced meat, a major move in its efforts to broaden its vegan product range. This new offering responds to the increasing demand for meat substitutes among consumers looking for healthier and more sustainable food options.
• In May 2021, Charoen Pokphand Foods PCL debuted its “MEAT ZERO” product line. The range is focused on delivering high-quality, plant-based alternatives that mimic the taste and texture of meat, catering to the growing number of consumers seeking healthier and more eco-friendly dietary choices.
• In January 2021, Taco Bell, a global fast-food chain known for its innovative menu options, teamed up with Gold&Green Pulled Oats to introduce a new range of plant-based fillings for its famous tacos. This collaboration aims to cater to consumers seeking meat-free alternatives, while also offering a unique and delicious option for traditional meat lovers. Gold&Green, a company renowned for its sustainable and high-quality plant-based ingredients, brings its Pulled Oats product to the partnership, enhancing Taco Bell's menu with a fresh, plant-based twist.