PIPERINE MARKET ANALYSIS

Market Challenges And Opportunities

MARKET DYNAMICS

Health benefits associated with consumption of piperine such as improved metabolism, immune system, memory, increased Serotonin, and Dopamine levels are propelling demand for piperine in nutraceutical products and functional foods all over the world. Moreover, busy lifestyle of working populace has shifted dietary habits of consumers towards functional foods and nutritional products, which in turn, is boosting growth of the market. According to World Bank survey in 2016, over 65% population of the world belongs to 15-64 age group, which represents a large consumer base for the global piperine market. Moreover, demand for organic and natural products among consumers is increasing rapidly. For instance, according to Organic Trade Association, the sales of organic products in the U.S. were US$ 52.5 billion in 2018, increased by 6.3% from 2017. Thus, increasing adoption of dietary supplements coupled with growing awareness regarding organic and natural products are expected to fuel growth of the global piperine market in the near future.