PIGMENTATION DISORDERS TREATMENT MARKET ANALYSIS

Market Concentration and Competitive Landscape

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With the increasing usage of social media and digital mediums, awareness about various skin conditions including pigmentation disorders has grown tremendously over the past decade. There is a rising knowledge amongst people about various skin conditions leading to uneven skin tone and patches. Various international non-profit organizations like International Dermatology Foundation and Melanoma Research Alliance are actively working to educate people on identifying signs of pigmentation disorders and encouraging them to seek medical guidance without any hesitation. Their efforts on social media and online awareness campaigns are helping remove the stigma around such skin conditions and normalize discussing them. This is allowing more individuals suffering from pigmentation issues like melasma, vitiligo or post inflammatory hyperpigmentation to openly consult doctors without fear. As a result, demand for topical creams, laser therapies and other treatment options available is surging across global markets. As per UN World Population Prospects report, nearly 1.7 billion people accessed internet worldwide by 2023, up from 3.2 billion in 2015. This points towards rising scope of virtual awareness drives impacting treatment-seeking behavior positively.