PHYTOSTEROLS MARKET ANALYSIS

Regional Analysis

Phytosterol Market Outlook:

• North America is the largest market for phytosterols. U.S is the leading market followed by Canada. According to American Heart Association, approximately 39% adults in the U.S. have a cholesterol level of 200 mg/dL, while 11.9% have 240 mg/dL. CVD causes around 801,000 deaths in the U.S. each year. Cardiovascular diseases lead to around 2,200 fatalities in the U.S. each day. This creates a large target group for producers of phytosterol. The shifting preferences of consumers towards healthy food and consumer awareness regarding natural ingredients in low fat milk and yogurt products is expected to boost demand for the same in the region.
• Europe is the second-largest market, driven by countries such as Germany, UK, Spain and Italy. The rising demand for nutritional drinks is expected to boost demand. The major driver in the region is European Food Safety Authority ruling that states if Phytosterol is consumed in the quantities of 1.5-3gm per day then it can result in reduction of cholesterol and also reduce the risks of coronary heart disease.
• Asia Pacific is the fastest growing market for Phytosterols. China, India, Indonesia and Singapore are the major contributors to the growth of the phytosterols market in Asia Pacific. The availability of raw materials and presence of large number of local manufacturers such as Matrix Fine Sciences and Pioneer Herbal is boosting market demand. Australia and New Zealand are expected to witness high demand, owing to heightened awareness regarding gut health and cardiovascular disorders.