PHYTOSTEROLS MARKET ANALYSIS
In 2015, approximately 17.7 million people died from cardio vascular diseases, out of which approximately 7.4 million deaths occurred due to coronary heart diseases (CHDs). Obesity has become a major concern for consumers, especially in the developed regions such as North America, and Europe. The average money spent on obesity related disease in the U.S. was approximately US$ 383.0 Mn in 2016. Phytosterols are being perceived as the additives that will aid in reducing the cholesterol content by replacing margarine without causing any side effects in dairy and confectionery products.
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