One of the key challenges faced by the global photocatalytic coating market is the relatively high production costs of photocatalytic coatings compared to conventional coatings. Producing photocatalytic coatings involves more complex manufacturing processes and the use of advanced materials like titanium dioxide which increases their costs. Traditional paints and coatings have much lower production costs since their formulation and application methods are more standardized and simpler. This price differential makes photocatalytic coatings less competitive and viable for widespread adoption.
Market Opportunity - Expanding applications in various industries, including healthcare and textiles
One major opportunity for the global photocatalytic coating market is the expanding range of potential applications it can address across diverse industries. Photocatalytic coatings are finding increasing usage in areas like healthcare facilities for their ability to degrade bacteria, viruses, and other pollutants from indoor air and surfaces. Their self-cleaning and decontamination properties make them suitable for sanitary and hygienic applications in hospitals, medical equipment and devices. The textiles industry is another promising area as photocatalytic coatings can impart stain-resistant and deodorizing attributes to fabrics.
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