PHOTO PRINTING AND MERCHANDISE MARKET ANALYSIS

Photo Printing And Merchandise MarketSize and Trends

The global photo printing and merchandise market is estimated to be valued at US$ 19,384

 million in 2021 and is expected to exhibit a CAGR of 2.6 % over the forecast period (2021-2028).

Figure 1. Global Photo Printing and Merchandise Market Value (US$ Mn), by Region, 2020

Market Trends

Major companies in the market are focused on partnership and collaboration activities, in order to gain a competitive edge in the market. For instance, in October 2016, Eastman Kodak Company partnered with Bullitt Group, a U.K.-based mobile manufacturer, and marketer introduced the Kodak Ektra smartphone, which is a photography-led smartphone. Furthermore, in November 2016, Cimpress N.V. partnered with The Economic Development Authority of Western Nevada, U.S., and inaugurated a manufacturing facility in Reno, U.S. The company manufactures customized products for print-sellers, graphic designers and small & business enterprises at this plant.

Key players operating in the market are focused on merger and acquisition activities, in order to enhance the market presence. For instance, in December 2016, Cimpress N.V. acquired National Pen Co. LLC, which is a U.S.-based manufacturer and marketer of writing instruments, for US$ 218 Mn. Moreover, in November 2014, Shutterfly Inc. acquired GrooveBook, which is a U.S.-based photo-printing app and subscription service provider, for US$ 14.5 Mn, with the objective to increase its subscriber base to 50,000.