PHENOXYETHANOL PRESERVATIVES MARKET ANALYSIS

Market Challenges And Opportunities

Global Phenoxyethanol Preservatives Market: Drivers

Increasing demand for household cleaners

Growing demand for household cleaners such as stain removers, dishwashing liquids, fabric softeners, etc. is expected to foster the market growth of phenoxyethanol preservatives. Phenoxyethanol preservatives plays very important role in the liquid detergents and cleaners as it helps in the prevention of spoilage during storage and extends the shelf-life of the cleaners. Thus, high demand for cleaners around the globe is expected to propel the market growth of phenoxyethanol preservatives.

Rapid usage of cosmetic products

An increasing number of young consumer base along with the growing number of working women is expected to bolster the demand for cosmetic products. Increasing disposable income and improving lifestyle of the consumers is also playing an important role in the growth of the phenoxyethanol preservatives. Growing domestic production of cosmetic and personal care products is further anticipated to foster the market growth of phenoxyethanol preservatives.

Global Phenoxyethanol Preservatives Market: Restraints

Preference for natural preservatives and time consuming approval process for usage

Growing demand for natural and organic preservatives is hampering the demand for synthetic preservatives such as phenoxyethanol. This is attributed to growing awareness regarding the health benefits of organic and natural preservatives. This is expected to hinder the market growth.The time-consuming and expensive approval process for the use of synthetic preservatives is projected to hinder the market growth of phenoxyethanol preservatives over the forecast period.

 Global Phenoxyethanol Preservatives Market: Opportunity

Growing use of phenoxyethanol  in pharmaceutical industry

Increasing use of phenoxyethanol as an active pharmaceutical ingredient (API) in the pharmaceutical industry for the manufacturing of drugs is expected to offer lucrative opportunities to the market. Phenoxyethanol has antimicrobial properties that help in eliminating gram-positive and negative bacteria, yeast, and mold effectively. Thus, growth in the pharmaceutical industry is expected to propel the market growth of phenoxyethanol preservatives.

Increasing awareness for personal hygiene among consumers

Rising demand for wet wipes and tissue is expected to offer substantial market opportunities for the phenoxyethanol market. Growing populations coupled with the increasing innovation in the launch of the cosmetic product is also expected to foster the market growth of the phenoxyethanol market. Moreover, growing awareness regarding personal hygiene among consumers is further expected to spur the market growth of phenoxyethanol preservatives.