Competitive Landscape
Key players operating in the pharmaceutical anti-counterfeiting technologies market include Alien Technology, Alpvision, Robert Bosch GmbH, 3M Company, Angstrom Technologies, Thermo Fisher Scientific, Authentix, Inc., Avery Dennison Corporation, Colorcon, Covectra, and Everest Holovisions Ltd.
Major players are adopting strategic collaborations and launching new products, in order to retain their position in the market. Daily Wellness Company chose TruTag’s platform for its nutraceuticals and health products, in which products would be tagged to allow detection and authentication throughout the supply chain. The company collaborated with Sumitomo Corporation in the U.S. to invest and develop its technology for pharmaceutical industry. In May 2017, Alien Technology launched the ALR-F800-X with Emissary, which would simplify RFID reader infrastructure, installation, operations, and maintenance.
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