PET MILK REPLACEMENT PRODUCTS MARKET ANALYSIS

Pet Milk Replacement Products Market Size and Trends

The pet milk replacement products market is estimated to be valued at USD 204.4 Mn in 2024 and is expected to reach USD 309.5 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

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The market has been witnessing steady growth on account of rising pet ownership and increasing awareness among owners about providing balanced nutrition to their pets.  The demand for pet milk replacement products is being driven by the growing preference of pet owners to switch to plant-based, dairy-free options for their pets. This is due to the availability of a wide range of products containing high-quality protein and nutrients that serve as suitable alternatives to diary-based pet milk. Additionally, innovations in formulations and formats such as powder, liquid, and semi-moist are expanding choices for owners.

Rising pet ownership

As people are increasingly living alone or with small families, pet ownership is growing rapidly. Pets are considered important members of the family by many owners. With growing attachment to pets, owners are also more focused on providing the best nutrition and care for their furry companions. While milk was earlier considered as a supplement for puppies and kittens, it is now seen as an important part of adult pet diets as well. As people spend more time with their pets, they are more informed about optimal pet nutrition through various sources online. This has increased the demand for pet milk replacement products that can provide balanced calcium and nutrients to pets just like mothers' milk. Various pet food and supplement brands have launched milk replacement formulas specially tailored for different life stages of cats and dogs. The flavors and packaging of these products also aim to attract pet parents looking for the best for their pets.

Rising health concerns

There is growing awareness among pet owners about various allergies and intolerances that pets can develop. While milk has traditionally been a part of pet diets, some pets show signs of discomfort after consuming it. This could be due to lactose intolerance or milk protein sensitivity. Also, raw milk carries the risk of pathogens that can make pets sick. Pet owners are increasingly checking labels to ensure products are suitable for their pet's individual needs. Specialty pet stores and e-commerce sites offer a wide variety of milk replacement options made with hypoallergenic or easy-to-digest ingredients. Products claim to provide the same nutritional benefits as milk without the risks. They are marketed as being gentler on tender puppy and kitten stomachs as well. As pets are viewed as family, their health and well-being is a priority for many owners. This drives the demand for specially formulated milk substitutes.