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Rising health concerns
There is growing awareness among pet owners about various allergies and intolerances that pets can develop. While milk has traditionally been a part of pet diets, some pets show signs of discomfort after consuming it. This could be due to lactose intolerance or milk protein sensitivity. Also, raw milk carries the risk of pathogens that can make pets sick. Pet owners are increasingly checking labels to ensure products are suitable for their pet's individual needs. Specialty pet stores and e-commerce sites offer a wide variety of milk replacement options made with hypoallergenic or easy-to-digest ingredients. Products claim to provide the same nutritional benefits as milk without the risks. They are marketed as being gentler on tender puppy and kitten stomachs as well. As pets are viewed as family, their health and well-being is a priority for many owners. This drives the demand for specially formulated milk substitutes.
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