PET HEALTH PRODUCTS MARKET ANALYSIS

Market News

Key Developments

1. Major companies in the market are focused on various business strategies such as merger and acquisitions, in order to gain competitive edge in the market. For instance, in August 2019, Elanco Animal Health Incorporated acquired Bayer AG’s animal health business for value around US$ 7.6 billion.
2. Key players in the market are involved in various business strategies such as business expansion, in order to gain competitive edge in the market. For instance, in January 2018, Nestle, S.A., a Swiss food and drink processing company, entered into Indian pet market under the brand name ‘Supercoat’ with packaged foods for dogs.
3. Major companies in the market are focused on different business strategies such as strategic marketing, in order to gain competitive edge in the market. For instance, in March 2019, Spectrum Brands Holdings Incorporated’s Global Pet Division Care participated in 2019 Global Pet Expo, held in Orlando, U.S. The company showcased its commitment to make top-quality solutions for life pets and highlighted its latest products for pets.